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Web Design • Web Development • E-commerce

SMBT Sweden

2024–2025 | Sweden, Borås

Client

SMBT is a small company founded in Borås, Sweden. The company sells and produces products for restaurant owners, such as homemade sauces, pizza dough and burger buns. Although currently operating within Sweden only, SMBT plans on expanding to other European countries.

Challenge

SMBT asked us to accompany them throughout the entire creative process. Our primary objective was to develop an informative website about the company and an additional web shop that users will be able to purchase products from. Since SMBT did not have any visual content to begin with, we helped them to create their visual identity and assisted with product photography.

Initial Ideas

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Simplicity & Elegance

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Old website of INVEST ONE, done on Wix.
Old website of INVEST ONE, done on Wix.

Visual Identity

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Former colour palette of INVEST ONE.
Former colour palette of INVEST ONE.

Product Photography

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New colour palette of INVEST ONE.
New colour palette of INVEST ONE.

Conclusion

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Web Shop

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Copywriting

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The sign up page of Merit Democracy web application.
The navigation bar for non-logged-in users of Merit Democracy.
The navigation bar for logged-in users of Merit Democracy.

Navbar

The web application includes features that are access-restrained only for logged-in users. Therefore, we needed to design two navigation bars that would change depending on the user status. Non-logged-in users have access to Modules, About and Contact pages. On the other hand, the logged-in users can view their Challenges, Proposals, Profile and Settings.

Footer

The footer remains the same for logged-in and non-logged-in users and contains the most core information about the web application. There, links to pages such as Privacy Policy, Partnerships and FAQs are listed next to social media platforms, such as Facebook, Instagram and Twitter.
The footer of Merit Democracy web application.
The profile page of Merit Democracy web application.

Profile Page

Users can access their customised profile page, set their profile image, and social media channels and browse their app activity. They have an overview of their budget assignment, favourite challenges, credit score and transaction history.
The favourite challenges page of Merit Democracy web application.
The challenges ranking page of Merit Democracy web application.
The challenges page of Merit Democracy web application.

Challenges

App users can submit their challenges for problems and initiatives that need action. Moreover, they have full access to the browse section where they can filter challenges by category, status, location and date added. This gives the users the possibility to stay on top of what’s happening around them in their communities and prioritise initiatives they care about.
The submit a challenge page of Merit Democracy web application.

Components

To streamline the design process, we ensured that each reusable element was created into components. This practice allowed us to keep better consistency of the web application without compromising its design and complexity.
The reusable components of the web application in Figma.

Conclusion

The project took us four weeks, which was not enough to fully develop the prototype. Anyway, we included the first two steps of the model in the application, allowing for gathering the first insights about the idea and seeking funding. As for our understanding, the Merit Democracy initiative is currently on hold, although Erdem did begin work on a similar application.