Content Creation • Social Media • Photography
2020–2023 | Poland, Białystok
Cukiernia Dominika is a local Polish confectionery founded in 1946 and run by the married couple—Dorota and Paweł. 6 days a week, from Monday to Saturday, they bake cookies, cupcakes, buns and cakes for residents of Białystok. With years of experience, they are one of the most known pastry shops in the city.
Cukiernia Dominika lacked a proper digital strategy and online presence. Throughout our collaboration, we created content for social media, managed the online store and photographed the pastries. The pastry shop has been closed for a couple of months between 12/2023 and 04/2024. Therefore, our collaboration finished.
The core part of our work for Cukiernia Dominika consisted of creating posts for social media, Facebook and Instagram. Some posts were pictures taken by us and then edited. The other ones—graphics designed in Illustrator, usually posted during events, summer breaks and holidays. We also took care of the copy and were responsible for producing any written content.
During Christmas time, Cukiernia Dominika would offer a limited selection of Christmas products, including traditional cakes and pastries. For Christmas, we would design posts and stories differently—to distinguish them from regular ones and, therefore, focus solely on the holiday offering.
Apart from stories, we designed graphics that Cukiernia Dominika can use during events and holidays. The graphics include posts, banners, icons, etc. and could be used across Instagram and Facebook. Although visually different, they all share the same notion of pink, cuteness and sweetness.
We remained active on social media throughout all months of our collaboration. That included producing daily stories that were visually captivating and inviting guests to visit the shop. We could not put much reasoning into creating this content as spontaneity was paramount, and posts were to be published in real-time.
We are no longer managing Cukiernia Dominika’s social media. Any content created after December 2023 does not belong to us and should not be accredited.
