Web Design • Web Development • Visual Identity
2024 | Sweden, Borås
INVEST ONE was founded by Przemysław Zalewski-Drezner in 2007. The company helps build, renovate and finish various construction investments in the Mazovian and Podlaskie Voivodeships, in Poland.
The INVEST ONE’s website was done on Wix, which quickly became a pricy solution due to the platform’s subscription model. Our task was to rebuild and redesign the website using WordPress to lower the costs and update the website’s look and content.
Although the former website existed and served its purpose, it needed to be redone in a new environment to lower the yearly costs. The website comprised four pages: the homepage, about us, services and contact. The site language is Polish, and it was crucial to keep it this way to attract the local market. All the textual and visual content was to remain unchanged, although the new layout and freshness were favourable.
The old website used primarily centre-aligned text, which is hard to read for a large amount of text. Some sections used non-contrasting colour combinations, which also affected readability and accessibility. Although the website served its purpose, it lacked visual attractiveness and seemed bland.
We had much freedom when choosing the layout and visual elements, as the client did not have a pressing need to control the design. His primary concern was the accessibility, compliance and online visibility.
As for the changes, we went for a clean look, clear sections and consistency using the same colours and fonts. We ensured the responsiveness on mobiles and tablets, knowing that many users come from these devices.
INVEST ONE had a rather vibrant colour palette of highly saturated shades known to be eye-straining when consumed in large amounts. We decided to take the risk of toning down the colours, allowing for a more delicate and subtle feeling to the brand. We chose two variations of blue, a light peach colour, black and white. With these colours, we could create a website that feels elegant and does not hold a cheap feeling.
TTF is a recurring event, and the communication will be released regularly in the present and future. Our visual and textual work is, although, finalised with a set of banners and posts prepared and a freshly designed landing page.
To use the full potential of the web application, users need to create accounts verified with their CPR numbers. Therefore, the application is only available to Danish citizens. That is to avoid false proposals. The non-logged-in visitors can still access the website to learn more about the initiative and the founder and contact the responsible.
The web application includes features that are access-restrained only for logged-in users. Therefore, we needed to design two navigation bars that would change depending on the user status. Non-logged-in users have access to Modules, About and Contact pages. On the other hand, the logged-in users can view their Challenges, Proposals, Profile and Settings.
The footer remains the same for logged-in and non-logged-in users and contains the most core information about the web application. There, links to pages such as Privacy Policy, Partnerships and FAQs are listed next to social media platforms, such as Facebook, Instagram and Twitter.
Users can access their customised profile page, set their profile image, and social media channels and browse their app activity. They have an overview of their budget assignment, favourite challenges, credit score and transaction history.
App users can submit their challenges for problems and initiatives that need action. Moreover, they have full access to the browse section where they can filter challenges by category, status, location and date added. This gives the users the possibility to stay on top of what’s happening around them in their communities and prioritise initiatives they care about.
To streamline the design process, we ensured that each reusable element was created into components. This practice allowed us to keep better consistency of the web application without compromising its design and complexity.
The project took us four weeks, which was not enough to fully develop the prototype. Anyway, we included the first two steps of the model in the application, allowing for gathering the first insights about the idea and seeking funding. As for our understanding, the Merit Democracy initiative is currently on hold, although Erdem did begin work on a similar application.
