Web Design • Communication • Visual Identity
2024 | Belgium, Brussels
Train the Facilitator (TTF) is a program created by the Belgian organisation Impact Valley. Impact Valley is an innovation agency that helps corporate organisations create business value and societal impact through innovation.
Impact Valley organised its first TTF in 2023. Ever since they have been regularly launching the event for aspiring facilitators. Impact Valley did not have a visual identity for TTF in place and relied on many different styles and ideas. Our goal was to create a cohesive identity for the event and develop a page on their website devoted to TTF, as well as banners and posts for social media.
Our primary task was to develop a unique and consistent visual identity for TTF, consisting of colours, a typeface and a logo. We wanted to choose something simple and clean, aligning although not clashing with Impact Valley’s existing bold identity.
Impact Valley needed a set of customisable banners to use in their communication and promotional activities. We designed two types of banners in three colour variations for them to choose from. These graphics can be used in newsletters, websites or printed communication.
To accompany banners, we designed a couple of posts, following different styles and ideas, for Impact Valley to use when promoting the TTF on Instagram or LinkedIn.
The most important part of our work was designing a landing page for TTF, which had to be mutually informative and attractive. We needed to deliver a balanced design that does not overwhelm the reader while coining the message of TFF well.
The sections of the page are an introduction, persona, fast facts, pedagogy, why us, detailed event plan, related programmes, testimonials, relevant insights and FAQ. They are organised in such a way that the reader gets to learn the utmost crucial information about the event first, before diving into the specifics and less important details.
TTF is a recurring event, and the communication will be released regularly in the present and future. Our visual and textual work is, although, finalised with a set of banners and posts prepared and a freshly designed landing page.
